the gatehouse : ANNIVERSARY video CAMPAIGN

Everyone encounters life's chaos and storms.
We can easily get stuck.
But are we REALLY powerless and alone?
Gatehouse ILLUMINATES a pathway towards change.
As clients grow and progress, they become a Gatehouse for others to see.

THE PALINDROME

No one will understand the support I need

You can no longer convince me that

My ability to overcome is greater than the obstacles

My fear has shattered my confidence

My anxiety has silenced my hope

My opportunity, lost

————— CUT TO: INTERVIEWS —————

My loss, IS my opportunity

My hope has silenced my anxiety

My confidence has shattered my fear

My ability to overcome is greater than the obstacles

You can no longer convince me that

No one will understand the support I need.

filming APPROACH

using the Horatio Alger examples as visual inspiration, we will film portrait shots of each woman and INCORPORATE interview portions of their success stories.

single portrait shots will feature each woman looking up into the camera in darker clothing and in a darker setting showcasing isolation and then will transform into lighter clothing and a lighter background as the video progresses.

at the end of the video, we will see the transformation of the three women in community together around a kitchen table sharing tea, stories, and ENCOURAGEMENT.

WE WILL RECORD AND INTERCUT VOICEOVERS of EACH woman READING THE PALINDROME.

a warm house setting will be utilized that incorporates elevated production design.